Employer Branding: Introduction

 Overview

How the candidate experience strengthens your image as an employer.

Immerse yourself in an intensive one-day program combining theory and practice in a dynamic and inspiring environment. Discover the fundamentals of creating employer brand, understand how it fits into the overall strategy of the company and why it is key to attracting and retaining talent. Focus on the candidate experience and learn how to manifest the power of your brand in every aspect of the business.

 Audience

HR professionals, entrepreneurs and anyone who wants to understand the basics of building an employer brand and use it to attract talent.

 Key outcomes

• Learn the basic concepts of employer branding and how it can be used to attract talent.
• Gain practical skills to create attractive offers for and manage the entire recruitment and retention process.
• Practice real case studies and practical tasks that will help you to put what you have learned into practice.
• Increase your confidence and competence in the field of HR management and contribute to the success of your organisation.

 Duration

1-day onsite training course: 15 October 2025

 Price

299 euro, VAT not included

Trainer: Ventsislava Nikolova

Ventsislava has worked successfully with major Bulgarian and international companies, as well as with start-ups, helping them to create and establish their employer brands. She understands the core concepts of employer branding and how they fit into talent attraction and retention strategy. With her practical skills in creating attractive job offers and managing hiring, retention and development process, Ventsislava will present you with real case studies and practical tasks to help you apply what you have learned to practice.