Employer Branding: Advanced

 Overview

Employer brand optimization and retention strategies.

 Audience

HR managers, heads of talent acquisition departments and anyone who already have a basic understanding of employer branding and wish to develop more skills in this area.

 Key outcomes

• Participants will learn how to analyse the current state of their brand as employer.
• They will learn key metrics and KPIs to measure success.
• They will explore an “employer brand mixing tool” to create integrated strategies.
• And they’ll learn about the latest trends in employer branding.

 Duration

1-day onsite training course: 19 November 2025

 Price

299 euro, VAT not included

Trainer: Ventsislava Nikolova

Ventsislava has worked successfully with major Bulgarian and international companies, as well as with start-ups, helping them to create and establish their employer brands. She understands the core concepts of employer branding and how they fit into talent attraction and retention strategy. With her practical skills in creating attractive job offers and managing hiring, retention and development process, Ventsislava will present you with real case studies and practical tasks to help you apply what you have learned to practice.