Assertiveness

 Overview

Achieve your goals through effective communication.

Assertiveness is an essential business skill – it enables you to voice your ideas, appropriately engage others in your decisions and articulate your point of view with clarity and conviction. There is a direct correlation between self-confidence and assertion. When we acquiesce to the beliefs of others, our lack of self-belief can kick in. We may even perceive that we don’t have a viable alternative, based on low levels of esteem we may hold about ourselves.

This course enables learning and practice in a safe environment, helping you to gain confidence in making positive, proactive and assertive statements in any given situation. Assertiveness requires sound judgement. Understanding when to be accommodating by taking a more flexible approach to a situation or a colleague’s point of view and when it is appropriate to articulate a strengthening argument or an altogether different point of view is a skill that can be learnt.

 Audience

Everyone who believes that effective communication is the true path to building long-term business and personal relationships of trust, loyalty and reached goals.

 Key outcomes

• To know what different behaviours look like – aggressive, passive, passive-aggressive, manipulative, assertive.
• To be able to identify what is their typical reaction in challenging situations and provocations.
• To put your thoughts across in a clear and coherent manner.
• To determine when it makes sense to hold back and when to articulate other ideas.
• To remain professional at all times, never going beyond what’s acceptable when establishing authority.
• Practice, practice, practice building assertion skills and self-confidence.

Trainer: Borislav Nikolov

Borislav Nikolov is a Business Consultant and Trainer, with expertise is in all areas of the company expertise, including the field of Sales and Customer Experience, Leadership and Management, Performance and Personal Development

Borislav has more than 8 years of experience as a manager in different companies, while 3 of them managing a team responsible for the training and development of the largest sales team in Bulgaria. This real-life business experience, gained while working with people, helps him be a valuable consultant, using both theoretical and practical approach.

He is a certified expert in the Thomas International System of psychometric analysis.

Borislav’s out-of-the-box approach, provoking change, turns him into a preferable business partner of our clients.

 Duration

1-day onsite training course: 18 February 2026

 Delivery Language

Bulgarian language

 Price

299 euro, VAT not included, for 1-day onsite training course

424 euro, VAT not included, for 1-day onsite training course & 1 hour individual session*

*Individual sessions are a follow up of the training, where the participant works one‑on‑one with the coach. They provide an opportunity to deepen knowledge, adapt what has been learned to the specific professional context, and build confidence or sustainable habits. The sessions are personalized – the focus is on the real challenges a person encounters in their work and on the support for applying new skills in practice.