The challenge
With ambitious growth targets and inconsistent sales development driving variable performance, outdated habits and misaligned practices, Ingersoll Rand needed to improve how global sales teams managed distributors—as long-term partners and an extension of the sales force.
The solution
Tack TMI delivered the Selling Through Distributors programme, based on PRO-PAYBACK Selling®, to improve sales capability, distributor engagement and consistency. This bespoke, highly interactive programme helped salespeople strengthen their understanding of commercial fundamentals and was rolled out across Europe, with local trainers adapting content to each market.