The Art of Negotiations

 Overview

Master the art of negotiation. Win the deal and retain your profit.

The ability to negotiate well is an absolute necessity. Anyone can strike a deal by conceding, but in today’s market you can’t afford such a tactic. Change the game and turn the typical positional negotiation into a cooperative discussion. Even the toughest procurement specialists will want to do business with you again and you’ll keep your margins.

An interactive training course with practical approach, best practices and tips into profitable negotiating, which is in part, down to three factors: investing time to prepare in advance, being able to think on your feet during the negotiation process and having the confidence to take breaks when it is advantageous to do so, to think and review position and next steps.

 Audience

Anyone in the organisation who is new to the process of negotiation in their role, as well as anyone who would like to have some additional practice and learn in a structured way the profitable negotiations concept.

 Key outcomes

• Use the psychology and process of negotiation effectively.
• Prepare and commence a negotiation like a seasoned professional.
• Trade ‘variables’ and concessions profitably.
• React positively and confidently to the strategies used by the other party.
• Achieve win/win and maintain good relationships.
• Be aware and practice tactics to negotiate effectively.

Trainer: Iliyan Boychev

With more than 9 years of experience in the sphere of corporate training, Iliyan has conducted projects for managerial, sales and administrative teams in factories, FMCG, IT, insurance companies, banking, and non-banking institutions and call centres.

More than 5 years of experience in direct sales of life and non-life insurance products with national awards for best agent 2010-2011 and VIP Club Membership in Generali Group.

Iliyan has economic education with 1 bachelor and 3 master degrees from Plovdiv University, as well as MBA in Cotrugli Business School – Croatia.

His concept of work is that we always have to balance relationships and results, with results outweighing importance, but chronologically relationships always come first.

Duration

1-day onsite training course: 2 December 2026

 Delivery Language

Bulgarian language

 Price

299 euro, VAT not included, for 1-day onsite training course

424 euro, VAT not included, for 1-day onsite training course & 1 hour individual session*

*Individual sessions are a follow up of the training, where the participant works one‑on‑one with the coach. They provide an opportunity to deepen knowledge, adapt what has been learned to the specific professional context, and build confidence or sustainable habits. The sessions are personalized – the focus is on the real challenges a person encounters in their work and on the support for applying new skills in practice.