Storytelling for Business Growth

 Overview

Social media has changed the way we communicate with one another. The need to find faster and more effective ways of communicating has become a business imperative. As a result, “Storytelling” has become one of the most essential communication skills in the workplace. Organisations are encouraging their people to methodically seek, tell and share their work experiences through narratives.

Stories are not merely illustrative anecdotes; they have unique qualities which emotionally engage people such that they make connections to opportunity and potential. Storytelling is a way for leaders to express their crafted ideas, vision, strategies and brand. It inspires people to act, make proper decisions, correct previous mistakes and build on other’s experiences successfully because sharing life’s lessons becomes a business priority.

 Audience

Employees at all levels can benefit from storytelling training to improve internal communication, enhance presentations, and foster a more engaging work environment.

 Key outcomes

• Recognize the power of great storytelling.
• Change attitudes about storytelling – to use it as key advantage in communication and trainings.
• Learn to seek and listen for stories that will inspire others in given situations.
• Identify why it’s important to tell stories in business and why we all need good storytelling skills.
• Practice storytelling skills.
• Recognize the opportunities for when to use and when not to use stories.

 Duration

1-day onsite training course: 1 April 2025

 Price

299 euro, VAT not included

Trainer: Borislav Nikolov

Borislav Nikolov is a Business Consultant and Trainer, with expertise is in all areas of the company expertise, including the field of Sales and Customer Experience, Leadership and Management, Performance and Personal Development

Borislav has more than 8 years of experience as a manager in different companies, while 3 of them managing a team responsible for the training and development of the largest sales team in Bulgaria. This real-life business experience, gained while working with people, helps him be a valuable consultant, using both theoretical and practical approach.

He is a certified expert in the Thomas International System of psychometric analysis.

Borislav’s out-of-the-box approach, provoking change, turns him into a preferable business partner of our clients.